Art Direction | Data Visualization | P.O.P. Advertising
In early 2016, I competed in the National Student Adverting Competition as part of a select group of 19 of Temple University's brightest advertising students; our task was to create a national campaign for the popular juice and tea brand, Snapple.
I was one of four students majoring in art direction on the team. We split up the work according to our strengths and I was appointed to lead the design of the Media section of the plansbook and the Point of Purchase section of the creative execution of the campaign. I also worked closely with the lead designer of the overall plansbook to make sure the Adobe InDesign file was organized and ready to send to the printer.
After 13 weeks of hard work—from initial brainstorming stages to our final presentation—we pitched this campaign to a panel of judges in New York City. We placed 4th overall regionally against 18 other schools. Follow this link to see the entire campaign plansbook PDF.