Insight GlobalDigital and Print Publications | Event Identity
Everything on this page was designed by me, following the pre-established brand guidelines with feedback from the design team, while an employee of Insight Global. ATX 2022 Ascend Conference Concept This concept was chosen by the CEO of Insight Global as the final concept art for our annual all-company conference in Austin, Texas. The theme name was eventually changed, and therefore the art was too, so this concept was not executed. Concept and mockups completed be me. "Power and innovation resides in its form. Ascend moves upwards so far, it evokes the feeling of outer space. Think how objects collide but in a snapshot of time as if they’re stamped in place. Minimal and bold overlapping geometry." |
Various Company Training Guides and One-Pagers
I worked on over ten guides during my time at Insight Global—some of which were multi-month projects with up to 127 pages of content. Some of these guides were designed from scratch (see images below) while others were design overhauls or refreshes. Many of these guides we transitioned from print to digital resources—adding hyperlinks throughout to take advantage of the medium. (The images below are mockups of the designed content in the form of print guides on A4 instead of US Letter size for display purposes only.)
I worked on over ten guides during my time at Insight Global—some of which were multi-month projects with up to 127 pages of content. Some of these guides were designed from scratch (see images below) while others were design overhauls or refreshes. Many of these guides we transitioned from print to digital resources—adding hyperlinks throughout to take advantage of the medium. (The images below are mockups of the designed content in the form of print guides on A4 instead of US Letter size for display purposes only.)
Madeleine has been great to work with for the AMT Guide. This is a very important guide that will shape how our future AM’s are trained. With so many of the Execs involved, we had to keep making changes. Madeleine always did a fantastic job making the additions we needed, and the final product looks great! Thank you again Madeleine for all your hard work!”
-Harold Goldsberry | Director, The Lab, Insight Global
AMAZING JOB on the timeline! I was able to use this for every training last week, and everyone said it was the best part of the training. There's also going to be so many things we can do with your timeline in the future. I just wanted to thank you for all your hard work, the long hours you put in at night and over the weekend, and for all your creativity. It had a huge impact on me telling the story and setting up our trainings, and I hope you know how appreciative I am.” |
Women's Leadership Council Branding
I worked closely with the organizers of the Women's Leadership Council to come up with sub-group and event branding and assets. Various initiatives included Women's Week, the 2022 Summit, and the Alumni sub-group. These projects involved type-setting, customization, and treatments, as well as usage guidelines. Branding assets included email campaign headers, LinkedIn headers, and email signature images.
I worked closely with the organizers of the Women's Leadership Council to come up with sub-group and event branding and assets. Various initiatives included Women's Week, the 2022 Summit, and the Alumni sub-group. These projects involved type-setting, customization, and treatments, as well as usage guidelines. Branding assets included email campaign headers, LinkedIn headers, and email signature images.