Crown Fried Chicken
Concept Campaign | Branding Overhaul | Digital Design | Logo Design
I used to live in Brooklyn on the same block as a Crown Fried Chicken and the lack of brand consistency throughout the franchise always annoyed me. Since every store location looked different and the logo on the awning looked different from what was on the website, I figured that doing a complete overhaul wouldn't be too much of a stretch and might get some attention. It was very important to me that the brand presented uniformly on all digital platforms, so I mocked up the website, newsletter, and social media accounts.
I worked with a team to devise a new digital strategy for the client. Sean, Martin, and Carney helped me research and analyze the current situation, and my designs reflected the groups conclusions.